It started with client projects
Jetlio was founded in 2021 as a software company building tailored products for clients. Web apps, APIs, platforms — the kind of work where every project needs the same operational infrastructure underneath.
Every project needed backups. Every international client needed translations. Every launch needed monitoring. We were stitching together third-party tools, managing credentials across vendors, and hoping nothing fell through the cracks.
It was unsustainable.
Backups came first
The first Norcube product was Backup. We were managing PostgreSQL and MongoDB databases for multiple clients. Relying on another company for something as critical as backups felt wrong.
We wanted full control:
- Encrypted credentials (AES-256-GCM via AWS KMS)
- Isolated execution (each job in its own Fargate task)
- Standard formats (pg_dump, mongodump, gzip)
- Download anytime from the dashboard
So we built it ourselves and ran it on our own production from day one.
Then came the rest
LangSync replaced the chaos of CSV files and Slack threads with AI-powered translation and API export. One namespace per client, glossary awareness, custom prompts — and i18n JSON via REST API.
PulseCheck replaced our patchwork of uptime scripts with proper HTTP, SSL, and domain monitoring. Email, SMS, phone, webhook alerts — before the client calls to say something is down.
DomainRadar turned manual WHOIS lookups into a pipeline that handles a million domains in one request. Bulk availability, AI name generation, and brand monitoring via Certificate Transparency logs.
What we learned
Building infrastructure for yourself changes everything. You feel every rough edge. You notice every slow response. You care about every error message because you are the user.
That is why Norcube works the way it does:
- Standard formats — your data is never trapped
- Pay-as-you-go — no annual contracts, no per-seat pricing
- Free tiers that actually work — not 14-day trials
- Security by default — not a premium add-on
What is next
PromptHub is in active development — AI prompt management with Handlebars templating, typed variables, and auto-generated SDK functions. Because prompts scattered across codebases is the next problem we are solving for ourselves.
The platform grows as the challenges do. No bloat, no features for the sake of features.
If you want to try Norcube, create a free account. No credit card required.
This article was written by AI but the content is true. We needed a blog post to design the blog properly.